March 9th, 2012

Сергей Дубовик бизнес-тренер

ABC и AIDA

ABC. Always Be Closing!

  • A - Always
  • B - Be
  • C - Closing

AIDA. Attention, Interest, Desire, Action/

  • A - Attention (Awareness): attract the attention of the customer.
  • I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
  • D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
  • A - Action: lead customers towards taking action and/or purchasing.


Фильм Гленгарри Глен Росс (Американцы). Номинант на Оскар 1993 г. за лучшую мужскую роль второго плана (Аль Пачино).