ABC. Always Be Closing!
- A - Always
- B - Be
- C - Closing
AIDA. Attention, Interest, Desire, Action/
- A - Attention (Awareness): attract the attention of the customer.
- I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising).
- D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
- A - Action: lead customers towards taking action and/or purchasing.
Фильм Гленгарри Глен Росс (Американцы). Номинант на Оскар 1993 г. за лучшую мужскую роль второго плана (Аль Пачино).